OUR STORY
EST SINCE 2025
Hair of the DAWG, a brand born from being consistently hungover and unsatisfied in equal measure. Our journey begins by offering spirit, spice and food for the soul to everyone, not just those nursing a sore head! A soon-to-be London-based market stall, followed by a food truck at festivals and private events. Offering Bloody Marys, among other refreshments, a selection of all-day brioche breakfast baps, and our newly minted array of DAWGY bowls.
Conceived for all those flagging from the night before, we aim to be the flag-bearers of an institution. One that goes beyond simply selling food and drink to hungry and thirsty customers. Our ambition is to become a one-stop shop for all those needing a pick-me-up the morning after. It is estimated that 20% of the UK adult population (circa 56 million people) report regular hangovers; over 10 million prospective customers. This is not to alienate the rest! We welcome all those looking for a hearty breakfast, whether to kick start your day or simply, like us, for the love of breakfast food.
CRAFTED IN LONDON
THE MENU
BREAKFAST BUNS
RICH & SWEET
BRIOCHE BREAKFAST BAP
Butcher’s sausage patties, a large free-range egg, in a baker's brioche bap, with plenty of our homemade caramelised onion mayo
FRESH & ZINGY
BRIOCHE BREAKFAST BAP (v)
Chunky grilled halloumi wedges, zesty smashed avocado, in a baker's brioche bap, with plenty of our homemade chimichurri mayo
DAWGY BOWLS™
THE ENGLISH
Homemade baked beans, peppered butcher's bacon rashers, two farmhouse fried eggs, with sourdough dunkers and a basil-ketchup drizzle
THE AMERICAN
Homemade southern-style, smokey baked beans, maple butcher's bacon rashers, two farmhouse fried eggs, with buttermilk pancake dunkers and a sweet maple drizzle
THE MEXICAN (v)
Homemade frijoles (Mexican smashed baked beans), guacamole, spiced scrambled eggs, with tortilla dunkers and a soured cream and chive drizzle
DRINKS
DAWGY MARY™
Our Ultimate Bloody Mary mix, cracked black pepper, creamed horseradish, fresh celery, and olives, with a shot of Absolute vodka
VIRGIN MARY
Our Ultimate Bloody Mary mix, cracked black pepper, creamed horseradish, fresh celery, and olives
